Satellite TV: ACTION-REACTION

Satellite TV, as the name suggests, involves a mechanism which is more like a broadcast TV, intends to serve the mass audience. Every sphere has evidently undergone a complete metamorphosis by going digital and TV viewing has also revamped and reoriented itself for the better. By saying better we mean that it has transformed the traditional cable TV viewing in a far more convenient way and can vouch for offering great services and best entertainment to its customers.

Satellite TV came into existence in the early 1990s but did not gain much acceptance because of its huge setup. Digitalisation helped it to evolve and redefine the entire TV VIEWING experience by offering improved picture and sound quality.

How does it work?

Satellite transmission is a digital process of TV viewing which is basically delivering programming using signals relayed from space radio stations.

It has five major components:

  • The programming source

  • The broadcast centre

  • The satellite

  • The satellite dish

  • The receiver

The signals are received by parabolic reflector antennas referred to as Satellite Dish. This satellite dish is designed to focus on a specific broadcast source. Direct-to-home (DTH) is one such satellite service.

The entire principle works on the broadcast delivery based on using space satellite to deliver signals. Customers get their programming by a Digital Broadcast Satellite (DBS) such as a Dish TV. The service provider selects the programs and broadcasts them in the form of a package by beaming a signal up to the satellite which in turn rebroadcasts the signal to the Earth which is picked up by the user’s satellite dish and passes on to the receiver in an individual’s house. The receiver processes the signal and displays it on the standard TV.

What are its merits?

The cable cords are being cut in umpteen due to the capture of DBS TV services in the market. Its growing influence and the upper hand in the market is because of some major reasons such as:

  1. Wide coverage area: It can deliver signals in the areas which may not be served by ‘Terrestrial Broadcasting’ (Cable television).

  2. A wide range of programs: You can have ‘n’ number of options to choose from. You can have your choice of the package with the list you programs you like discarding the channels you do not prefer.

  3. Worldwide access: With the digital transmission, channels from other countries can also be broadcasted easily.

  4. High definition picture and sound quality.

  5. Integration of Internet and TV: The entire wireless programming can help you to receive Internet service from your TV set.

  6. Save and watch: Since time is a huge constraint nowadays, you have an option of saving your favourite programs to a hard drive and watch them later as per your schedule.

With all these advantages and ample of growth avenues in the coming decade, Satellite TV overpowers all the reasons for switching from conventional cable TV to satellite TV viewing.

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